[HO] Trade Marketing Manager
Tp. Hồ Chí Minh
Number of vacancies: 1
Expired date: 31/10/2024
Responsibilities
PERFORMANCE KPIs:
Annual strategic planning and implementation
Lead generations
Cost per Qualified Leads
Number of partnership and activities/ year
TASKSs:
Trade Marketing:
Lead team develop strategic trade marketing plans and successfully implementation for sustainable lead acquisitions at HO level.
Lead team to provide standard Trade marketing activities/ concept framework to support for Local Trade Marketing at Centers.
Work with internal Marketing team members (Creative/Production Digital, PR, Brand) to support Centers with creative/ design materials and communications
Monitor weekly and monthly trade marketing performance led by HO and/ or led by Centers at regions.
Analyze and report on key metrics.
Responsible for visibility management
Oversee all POSM and ensure proper POSM display at Centers
Constantly gain consumer insights from desk research, parents and students, and/ or from Sales team and translate into trade marketing and communications plans
Manage teams of promoters (in-house or outsource)
Be the bridge and center-point of communications between Sales and Marketing and cascade down to Centers.
Co-marketing Partnership:
Responsible for strategic partnership with potential brands for co-marketing activities and lead generations
Responsible for cultivating and maintaining relationships among business partners while also developing strategies to support for business growth.
Liaise with partners to solve issues, communicate needs and create synergy.
Champion and manage new projects to create stronger partnerships.
Build the organizational network by through targeted outreach and strong project planning.
Analyze and report on partner initiatives, forecast for strategic changes and report on key metrics.
Budget Management:
Control and monitor internal marketing budget per region
People Management:
Lead the Trade Marketing team members and Internal Marketing (IM) executive of each center to work under the overall plan
Responsible for coaching/ mentoring and implementing of all IM per region (South/North)
Skill Requirements
Exemplary team leader. Ability to coach/ mentor team members.
Good people management
Good interpersonal skills (communication, coordination, negotiation and conflict management…)
Active, responsive, open minded, optimistic and creative thinking.
Self-motivated and discipline
Well organized
Ability to work under high pressure
Required Experience
At least 3 to 5-year experience in Trade Marketing and integrated Marketing. Experience in education industry is more preferred.
Strategic and critical thinking.
Experience in analyzing data and trends. Understanding market demands and consumers well
Experience in event planning and management.
Experience driving growth
Required Education and qualifications
University degree in Economics, Marketing or Business Management.
Fundamental knowledge of trade management, brand management, advertising, media communications.
Benefits
Insurances fully provided including Social Insurance, Health Insurance and Unemployment Insurance.
Premium Health Insurance as well as a yearly health check-up will be provided for official staff.
Discount up to 90% on English tuition fees for staff and close relatives.
Regular training, as well as participation in various special programs and courses offered by the headquarters.