Responsibilities

1. Digital Strategy & Planning

• Develop and implement comprehensive digital marketing strategies to achieve lead generation & awareness for ILA business units (English courses for children, English for adult, IELTs, preschool courses, study abroad courses, …).

• Plan, execute, and optimize campaigns across multiple platforms (Google, Facebook, Zalo, TikTok, etc.).

• Update changes and new features of Digital Platforms (Google, Facebook, Zalo, TikTok, … and other digital apps/tools) to apply for ILA business units.

2. Campaign/Project Management

• Manage digital campaigns/project to achieve KPI, ensure optimal cost per lead (CPL), cost per qualified lead (CPQL), conversion rates, … and cost efficiency.

• Collaborate with creative/content, PR & brand team to develop high-performing ad copies, visuals, and videos.

• Monitor, analyze & report performance metrics across digital channels (Google, Facebook, Zalo, TikTok, etc.).

• Use insights to refine action plan & strategies for better performance.

• Monitor administration tasks relating to Digital Marketing (Contracts, Payment…).

3. Team Leadership & Collaboration

• Supervise and mentor the digital marketing team, ensuring alignment with each ILA business unit goals.

• Work cross-functionally with other teams (Trade, Sales, Telesales…) to optimize the customer journey.

• Work cross-functionally with other teams (Power BI, IT, CRM, ERP) to tracking and reporting systems.

4. Market Research & Trends

• Stay updated with the latest industry trends, competitor strategies, and customer behavior insights.

• Innovate and experiment with new tools and platforms to drive lead generation.

And the other task of digital branding & performance if any

Skill Requirements

• Strong knowledge & hand of experience of Google, Facebook, Zalo, Tiktok…

• Proficiency in analytics tools (Google Analytics, Facebook Business Suite, Tiktok ads Manager, etc.).

• Expertise in CRM platforms, and marketing automation tools.

• Able to work under high pressure.

• Leadership skills to motivate and lead a team or project effectively.

• Multi-Tasking capability, well organized, deadlines and KPIs compliance.

• Exceptional communication and project management abilities.

• Creative mindset with a focus on problem-solving and innovation.

• Good in MS Office: Excel, Word, Power point.

• Good English skills in both writing and speaking.

Required Experience

• 5+ years of experience in digital marketing

• Experience client side & agency is plus.

• Experience in the education industry is preferred.

Required Education and qualifications

• Bachelor's degree in Communications, Marketing, or a related field. 

Benefits

• Competitive salary

• Insurances fully provided

• Private insurance will be provided for official staff

• Discount up to 90% English tuition fees for staff and close relatives

• An active, professional, dedicated working environment with experienced managers and friendly colleagues

• 14 day-off per year along with other benefits according to the company's regulation.