Develop plan and execute Trade Marketing for activities in area such as: Activation, Promotion
Channel development
Collaborate with center managers and Trade Marketing Executives at centers to facilitate and maximize benefits of all activities for centers to achieve KPIs.
Plan/Track/Report in line with Line Manager about budget and performance for all activities
Optimize all execution at best performance
Balance local sales’ requirement with brand/event activation strategy.
Coordinate with centres for event implementation & management.
Oversee all POS programs.
Supervise and support Trade Marketing Executive in maintaining corporate relationship to develop partnership offers and coordinate marketing campaigns.
Develop channels for local marketing activities: schools, universities, malls, playgrounds, etc.
Be able to travel and work between ILA Centres in HCM
Skill Requirements
Good communication skills.
Young and dynamic to run events and adapt to the fast change.
Required Experience
Event experience to plan and execute events in centres.
Social media knowledge.
Logical thinking and smart.
At least 1 year experience at the same position in foreign invested company.
Experience in marketing for customers, Trade Marketing.
Required Education and qualifications
University degree in Economics, Marketing or Business Management.
Knowledge of advertising, media industry is a plus.
Benefits
Regular training, as well as participation in various special programs and courses offered by the headquarters.
Opportunities for advancement and transfer to a variety of different roles.